What are market analyzes?
Our experts are able to answer such questions as: increase sales? Which products should be promoted together? How to combine products into sets?
How?
using market analyzes that we can prepare and develop. A detailed list of analyzes together with questions on which the analyzes corresponds are below. We invite you to familiarize yourself with the list:
- Basket Analysis -
- Which products / services are purchased together?
- Which products should be promoted together? How to design promotional leaflets?
- Which products can not be missing, or how to control stock levels?
- How to improve the pricing policy of the company?
- How to arrange the assortment in the store to maximize the value of baskets?
- How to plan cross-sell strategies and up-sell sales?
- Basket Analysis on-line -
- Which products / services are purchased together?
- Which products should be promoted together?
- How to plan on-line recommendation systems?
- How to improve the pricing policy of the company?
- How to arrange the assortment within the store’s website to maximize the value of the baskets?
- How to plan cross-sell strategies and up-sell sales?
- Analysis of opinions posted on the Internet (such as blogs, social media) -
- What do clients write about my company?
- Which events / products / services / objects / brands are commented most often?
- What is the tone of these comments? Positive, negative or indifferent?
- Which elements of customer service should be better known to purchasers?
- What ideas do my clients generate? Maybe one of them will be really useful for the development of my company?
- Analysis of the click stream (the behavior of Internet users on the site) -
- How did the Internet users get to my website (search engine, direct entry of the website address, via a link from another website, from the social media website, by clicking paid advertisement – link, banner, photo, etc.)?
- On average, how many time do Internet users spend on the site?
- How many pages (objects, photos, products) are watching during one visit?
- Are they new or returnable Internet users?(necessary login details, only the IP address will not provide this information)
- Do they connect to the website using mobile devices (phones, tablets), desktop computers or other devices?
- What are the most common “paths” to navigate the site?
- In which place and after what time Internet users leave the website?
- Analysis of the stream of clicks through purchasing behavior, i.e. conversion, abandoned baskets -
- What percentage of website visitors make a purchase?
- How many clients spend on average?
- What is the relationship between visiting time and basket value?
- What percentage of internet users leave the shopping carts?
- What actions on the site precede the abandonment of baskets?
- Is the size of photos / videos or loading time of the page correlated with the abandonment of baskets?
- What percentage of visitors subscribed to the newsletter? What percentage of netizens downloaded the price list / catalog / user manual?
- Segmentation research -
- Can my clients be divided into subsets (segments)?
- What characterizes people belonging to each segment? What interests do they have? Who are? What is their on-line activity?
- What segmentation criteria will be the most effective? Let me differentiate my clients best?
- Analysis of sales data based on the analysis of secondary data -
- Is it possible to distinguish seasonal variations in sales in my company? When exactly falls the “peak season”?
- What is the sales trend?
- What size of sales can I expect in the near future?
- What is the sales dynamics of individual products / services?
- What is the sales volume in individual segments on individual markets?